Bulk Nutrients. If you were to live in the United States, you'd find that our (that's the Aussie and Kiwi) whey protein powders to be very much sort after for purity of origin. I trust the Australian dairy, egg, and meat industries, but I do not trust the American industries. Similarly, if I was asked, a pilot of which nationality would you prefer to be sitting at that cockpit..., my reply without any hesitation would be an Australian pilot thank you very much. I trust us, and feel lucky due to the high standards we set for ourselves in this country. My thoughts and preference re our whey protein powder follows on from it simply being an Aussie/Kiwi product. Good enough for me and my family.