No Bull Suppliments (NBS) purported to be a new comer to the suppliments market place, and was selling their stuff with the slogan of 'no bullshit'.
A short time later, along comes Big Mick and decided to test NBSs claims of their WPC and WPI powders(79 and 88% odd respectively), and found them to be nothing more than powdered milk (51% protein).
This prompted other people to also test NBS powder Vs other protein powders (notably Bulk Nutrients), and found NBS powders to also be 51% protein (milk powder).
NBS in turn then said 'only official results count, it's all lies, it's a trick in the camera etc'. So Someone (or several people) sent NBS powders off to some government/TAFE lab to be tested, and the results were confirmed that it contained 50% protein (aka milk powder).
So then NBS said it was all the 'Californian cheese factories fault' for altering their product.
And a legend was born that day.