For bodybuilding/sarcoplasmic hypertrophy, its all about time under tension, so negatives are emphasised, contractions are held and the positive is relatively explosive. For example with most chest exercises, 3 second negative, 1 second positive, and a 1 second peak contraction depending on if full range of motion is used or the exercise.
For strength/myofibrilar, its all about strength and weight lifted, so its lifted as quickly yet safely as possible, with the negative controlled and momentum eliminated to reduce the potential for injury.