lol, sounds like the iron ore, coal and other bulk commodity industries.. try and water down the quality product as much as possible with useless dirt without impacting price (or in this instance, with the added bonus of increasing price) or customer demand
We are very happy reading the no BS comments here. Seriously guys, don't get caught in the Creatine hype.
Even we push our customers toward our Monohydrate when there are much expensive forms in our range that we could sell.
A friend once laid out his view of the industry. It went something like this...
1) Use hyper-marketing to sell people a high-margin gimmicky 'new' product that doesn't really do anything of significance;
2) Wait a few months; long enough for people to realise that the product doesn't really do anything of significance;
3) Release a 'new' marketing campaign about a 'new' high-margin product that promises that it will (unlike all previous supplements) do something of significance;
4) Resume laughing as you stroll towards the local bank.
Things like Creatine Monohydrate clearly don't fit into this business model as they (a) actually do work and (b) are not 'new' and (c) are not high-margin.
Of course once something becomes decent such as Creatine, the gimmicky companies give up as people realise why pay for a gimmicky version when you can get the same generic product at a better price. This is when it becomes (c).
It's funny, if you look at all the crap released over the last few years, there isn't a lot which people see as being properly beneficial, now the smoke has cleared.
How many times have we heard the "biggest release since Creatine".....
Creatine Monohydrate - get it as cheap as you can and trust that it is 100% Pharmaceutical Grade and you will win everytime!