I think like any product if it is any good, it will be by word of mouth.
sure I have no claim to fame with book, but co-writer was a national bb champ.
everyone who has read it, liked it, although one guy did not like the personal stuff early on.
I am pretty confident that people in the know will approve, but they will never know until they read it.
it is basically a 17,000 word essay that is quite easy to read and has links to the latest relevant academic articles.