I haven't read any of ripp's books, but by what you say, I have a question for you.
Looking like this program is best suited for the beginner...
Which exercise should a beginner go after;
The squat or the dead-lift?
As an aside, most people don't squat, even fewer dead lift.
I figure that most will at least try to squat once a week.
The dead lift is just plain tough, and with all that upperbody stuff, they would half ass the effort.
Better to devote yourself to the dead lift rather than have it as an after thought.
Let me be clear, the dead lift is a prime exercise, it's just not called for in this routine.