Prob saw a opening market that was pretty much untouched within Australia when they started - Bioflex I would say is still there as a point of difference even if it simply breaks even (I don't know if it does or doesn't) - The "bulk" market exploded around 5,6,7 years ago within Australia and Bulk Nutrients were pretty much the 1st off the block and took control of the market.....
Def not getting "inferior shit" with Bulk Nutrients.....I have learnt the hard way its one of the most trusted supplement companies within Australia!