Funnily enough, not one of my clients who competed in powerlifting had ever heard of him. Not that they follow the sport too closely, but they knew Kroc, Coan, Simmons.
When I explained he was on THAT documentary, they thought I meant the host lol
So being the biggest name in what really is a tiny sport/hobby for most, doesnt really amount to much, certainly not $500 for most.
At the end of the day, the guys that bought him out made a business decision.
How many people here would pay $500 to see theyre favourite band in concert?