Eddie Hall.
The 26-year-old powerhouse invited us to watch one of his legendary 4-hour training sessions at the Strength Asylum Gym in Stoke-on-Trent as he battles to become World's Strongest Man in 2015.
The full feature on Hall's brutal training, iron will and superhuman strength appears in the February edition of Muscle & Fitness which hits the shelves this Thursday.
This video is a short behind-the-scenes look at Hall's bid to become the strongest man on Earth.
He talks about his iron-clad mentality, how he put 61kg on his deadlift in just 12 months and his rivalry with Game of Thrones star "Thor Bjornsson" which could define the future of strongman.