Great post Fadi. In this day and age of Female dominance in our Western Society it takes a Man of Honour and Hardness to fight for true equality. Businesses like to be 'white knights' as they think 'attract the Women then the Men will follow'. Then there's Men who become 'white knights' as they can't attract Women without doing so.
Mother Nature made Males physically strong to survive. But Mother Nature made Women more cunning to survive. Mother Nature also gave Females a greater ability to 'read' people so they could take care of Babies and Children. This is why Men are generally a step or three behind Women in a lot of inter-personal interactions.
Our Western Society favours the more cunning. Look at all the causes which are specifically for Women. Men on the other hand are significantly under represented.
From my experience, Women get away with sooooooooo much more in our Society, and they expect sooooo much more .............. and they get so much more.
Our Society is a Female dominant one, whether overtly or covertly at times.