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LOL some of us have well honed gag reflexes though. and hey, shut up, man. I have spent a lot of time on developing really good recipes for cakes and stuff with protein powders. NOT the usual crap, but proper stuff. Stop killing my biz
The fact is that it's time consuming to eat 6-7 whole coked meals per day. When you look at the cost of a cooked meal with a lean protein and veg, the cooked meal will be more expensive (albeit more wholesome from a macronutrient perspective), depending on what protein you're buying. Most protein supps are actually relatively low in calories compared to eating a cooked meal so relying on protein shakes for calories isn't much use, however if you're dieting they can be useful.
I've got a lot of followers who are BB's prepping for comps each season as well as some athletes and from what I hear (and my own experience, messing about with protein powder baking), I think the following applies for many:
1. If prepping for comp, being able to enjoy some treats that have balanced macros but taste the same as the real thing can help to achieve goals, stay on course with dieting and make you feel normal in the process
2. It can be a delicious way to reach your protein targets for the day in any situation (especially for those of us who are not fond of shakes)
All of this hinges on using protein powders properly in cooking/baking. Most recipes on the internet are pretty disgusting and I don't think chowing down on something gross is better than not, just because you want to up your protein. Protein powder is too expensive to waste on making disgusting food. I'd rather face a shake than eat something that tastes like crap.
But if you do it well, it can be awesome. Especially if you'd rather eat than drink your cals and that leaves you more satisfied.
But yeah, I've found been all sciency and a pastry geek means I can make the protein powders do some magic lol
I love food technology. But then pastry is always highly technical.
But it's true that most of the stuff out there is gross. I laugh when i see recipes and the photos look great .. but I read the recipe and I just know that it's a fail. What I don't understand is how people make this stuff and eat it and will make do.