Ausbb is not a business , it's a hobby/side line project ,
but if you want to compare it to a business , a business that sells only one product wont last very long , in order to grow and attract customers they need to branch out to different avenues
re: telstra to do with telephones branching out to internet , foxtel and a host of other projects
or in the case of newspapers , they cover more then just news , they cover new technology , sports , horoscopes , crosswords , recipes,entertainment
out of the 256,000+ posts on Ausbb , over 180,000 have to do with bodybuilding/powerlifting, or to put in percentages , 36% of posts are not bodybuilding/powerlifting related ,