Just the nature of the game these days - the "Zyzz culture" has taken over and young guys and girls will do whatever it takes to get that perfect "selfie" for facebook or that perfect picture at a festival - some - yes have a real interest in the fitness industry, being healthy, living a healthy lifestyle - but some simply abuse drugs to get their face on facebook, be the biggest guy in the club, be the most shredded chick at a festival etc....
When I started training and this was only 11 years ago - people when I was in High School thought it was so weird I was going to the gym, eating protein bars, chicken, steak, pasta for lunch instead of sandwiches - BUT now if you don't go to the gym etc you are seen as weird lol....
I am not sure if the Zyzz generation is a fad yet or if it does have merit (Good or Bad) and will stick around.....we will find out over the next decade I guess....