Bulk Nutrients
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We have been in contact with many other companies after starting the protein testing, all but 1 were very positive about what we are doing, and they agreed it was "good for the industry". So this word comes straight from other companies.
This includes direct competitors of ours, as well as some people associated with very large brands - positive feedback from them was unexpected.
We have mentioned to many people who have contacted us by email who the good companies are (defined by multiple accurate lab test results) and it's very likely these companies are now getting more sales due to this, in fact we've seen people quote publicly "brand xyz is fine as bulk nutrients tested them".
On one forum in particular, a certain other brand is continuously being listed and referred to it's members purely because they tested good from our public release of information. We have no connection to this other company and they are a direct competitor of ours and have been increasingly mentioned by members of a forum as "good to go according to Bulk Nutrients testing" since we released good results of theirs.
If they are doing things by the book, we wish them well. They deserve to be in this industry doing business honestly.
This is fine by us, we just want people to play fair and have a market where consumers are actually getting what they pay for.
In regards to us only working for ourselves, that is not true. Every year we buy millions of dollars worth of Australian stock, we spend just over a million dollars with Australia Post, we spend many hundreds of thousands sponsoring bodybuilding shows, other events, advertising in magazines etc.
Selling through retailers is not the only way to support business in Australia, and in fact, despite minimising our supply chain with a direct to the market approach, I think we put much more money back into the economy this way, as it has allowed our business to expand so much.
Directly, we employ 25 staff without even factoring in the knock on effect which is massive.
The reality of business in Australia is that we have some very high costs. Our raw stock costs are more, our wages are two to three times higher than the U.S, fuel is higher, utility costs are higher, so in a very competitive industry, it makes selling through typical supply chains very difficult.
Please keep in mind too we also have a retail brand - Bioflex. Every year we consistently spend a greater percentage promoting this, yet the uptake from stores is far less.
Yep, the U.S brands are easier to sell, the big suppliers give them great terms and so on, so what should we do?
Accept that it's impossible for an Aussie company to be competitive and become bitter, or embrace a different model that means a much more successful business and allows people to still buy Australian made goods, with many products including Australian ingredients?
I can appreciate that as a retailer things are tough, however until retailers make a stand and actually preference Australian products, we're not going to sit around feeling sorry for ourselves.
As for the testing, we'll continue to encourage it, and we hope by promoting other companies that are doing the right thing, they'll embrace it too.
Incidentally, a fellow today just received some lab results from a company he'd spent over $6000 with over the years.
His 88% WPI came back at 24% (a new low!), without this testing the guy and others he knows would likely have been ripped off for years.
This includes direct competitors of ours, as well as some people associated with very large brands - positive feedback from them was unexpected.
We have mentioned to many people who have contacted us by email who the good companies are (defined by multiple accurate lab test results) and it's very likely these companies are now getting more sales due to this, in fact we've seen people quote publicly "brand xyz is fine as bulk nutrients tested them".
On one forum in particular, a certain other brand is continuously being listed and referred to it's members purely because they tested good from our public release of information. We have no connection to this other company and they are a direct competitor of ours and have been increasingly mentioned by members of a forum as "good to go according to Bulk Nutrients testing" since we released good results of theirs.
If they are doing things by the book, we wish them well. They deserve to be in this industry doing business honestly.
This is fine by us, we just want people to play fair and have a market where consumers are actually getting what they pay for.
In regards to us only working for ourselves, that is not true. Every year we buy millions of dollars worth of Australian stock, we spend just over a million dollars with Australia Post, we spend many hundreds of thousands sponsoring bodybuilding shows, other events, advertising in magazines etc.
Selling through retailers is not the only way to support business in Australia, and in fact, despite minimising our supply chain with a direct to the market approach, I think we put much more money back into the economy this way, as it has allowed our business to expand so much.
Directly, we employ 25 staff without even factoring in the knock on effect which is massive.
The reality of business in Australia is that we have some very high costs. Our raw stock costs are more, our wages are two to three times higher than the U.S, fuel is higher, utility costs are higher, so in a very competitive industry, it makes selling through typical supply chains very difficult.
Please keep in mind too we also have a retail brand - Bioflex. Every year we consistently spend a greater percentage promoting this, yet the uptake from stores is far less.
Yep, the U.S brands are easier to sell, the big suppliers give them great terms and so on, so what should we do?
Accept that it's impossible for an Aussie company to be competitive and become bitter, or embrace a different model that means a much more successful business and allows people to still buy Australian made goods, with many products including Australian ingredients?
I can appreciate that as a retailer things are tough, however until retailers make a stand and actually preference Australian products, we're not going to sit around feeling sorry for ourselves.
As for the testing, we'll continue to encourage it, and we hope by promoting other companies that are doing the right thing, they'll embrace it too.
Incidentally, a fellow today just received some lab results from a company he'd spent over $6000 with over the years.
His 88% WPI came back at 24% (a new low!), without this testing the guy and others he knows would likely have been ripped off for years.
