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Google Just Patented Background Noise

A

Admin

Administrator. Graeme
Staff member
In 2008, Google applied to patent a system that analyzes the environments surrounding mobile phones -- temperature, humidity, sound -- by way of sensors embedded in those phones. The technology would be mainly used, Google said in its filing, for (yes) "advertising based on environmental conditions." It would provide another information layer, beyond quaint little GPS, that would target ads based not just on users' immediate locations, but on their immediate environments. So, the filing noted, detections of hot weather could serve up ads for air conditioners; or, inversely, winter coats. Or the phone sensors might detect, say, the distinctive sounds of an orchestra being tuned, and combine that information -- the user is at a concert -- with location data and local events data to figure out which concert the user is attending. And then serve ads (for nearby restaurants, orchestral CDs, local violin teachers) based on that intel.

Cool, no? And also totally creepy?
Click to expand...
Yep, Google Just Patented Background Noise - Megan Garber - Technology - The Atlantic


Hmmm...so if I had my phone in the dunny I guess air freshener ads would pop up
 
Well this sounds weird and highly intrusive! lol But also fantastic! Imagine travelling interstate and you're given dining options or entertainment options based on where you are? Bloody briliant! lol

I'm an advocate :)

Graeme...would the GPS specifically know you're in the toilet? (lets hope not) lol We all need peace and privacy.....some of the time! :D
 
Cuuuuunts. Next will be "google patents micro chip in new born children for advertising in relation to growth/age/development"
 
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